Back in a February '07 post, I described an initiative by New York drug store chain Duane Reade. The chain had announced it was opening a free diabetes center. The idea was to drum up business by meeting customer demand for diabetes-related advice and services. At the time, I thought it was an interesting story - perhaps the sign of a new trend on the rise. And definitely a sign of the commercial clout wielded by diabetics.

A few months down the road and it looks like the concept has really taken off. A Duane Reade press release has announced that the center will be expanding its services to keep pace with demand. Yep. The Duane Reade Diabetes Resource Center will now be offering space in its support groups to anyone from the NY metro area, not just to those who had already enrolled in their education classes. Although registration is required, those educational and support group sessions are all totally free. Partial funding for the center comes from Novo Nordisk.

If you live in the NY area and are interested, call 1-866-913-8486 or email brodink@duanereade.com.